A ten-minute cleaning routine that works

Shoes do not wear out from walking. They wear out from being worn two days running.

Give every pair a day off. Leather absorbs about a shot glass of moisture per wear and needs twenty-four hours to release it.

Brush off dust before it becomes grit. Grit is abrasive and works its way into the welt stitching, where it cuts the thread from inside.

Cream twice a season, polish only where you want shine. Wax on the flex points cracks.